David Minkin’s evening of Magic and Wine is one of the top shows on Trip Advisor for the Los Angeles area. However, David was struggling to take his performance to the next level, despite his shows selling out the majority of the time. We redesigned his website to create a more updated image for his brand and helped him with his pricing strategy to create greater value for different segments of his customer base. With these changes, David gained a much better position with his promotion efforts.